eReaders Taking Over B&M Stores
The WSJ reported Barnes and Nobles is upping the ante on the Nook – giving it 2,000+ square feet of showroom in 40+ stores. That represents nearly 10% of the average store size.
Clear Sign Video Game Demographic is Aging
It should come as no surprise that in-game product placement is growing (remember Obama was the first presidential candidate to use in-game advertising/placement). Gaming has grown into a major media source and perhaps it is more surprising that in-game placement is more pronounced. However, a note from this portfolio.com article on game consoles and advertising also tells another important video game evolution. Michael del Castillo […]
On Forecasting
There are (at least) two major short-comings to today’s forecasting approaches. First, forecasters are using increasingly narrow definitions so they aren’t seeing things in the broader context. Secondly (and related), forecasters largely fail to look beyond what is seen – many of today’s forecasts are just projections of the current state of affairs. Taken together, […]