Since the election, the Fiscal Cliff as dominated the media cycle. Here is Google Trend data depicting web search interest for the term “Fiscal Cliff” over the last twelve months in the United States. Unsurprisingly, web searches have spiked significantly. This has been true not only in the United States, but also in the rest of the world.
Now that the Fiscal Cliff as been
averted pushed forward, I imagine that web searches as a share of total searches will decline, but since nothing was really solved, I imagine we’ll continue to see spikes of media attention and subsequent consumer attention throughout most of 2013.