Using Events to Drive Retail Traffic
BestBuy is apparently holding iPad supply so they will presumably have enough supply on stock and in the stores for an “upcoming event.” This highlights the delicate nature of retailing today. Physical media is no longer the traffic driver it once was, but today’s traffic drivers aren’t providing the margin that retailers need so events have become the focus to drive […]
Kindle v. iPad: Value Positions, and Why Selling Hardware on Specs Alone is Dead
On Monday Amazon premiered a new Kindle commercial during Good Morning America. The ad (above) portrays two individuals trying to read poolside – one on an iPad and one on the new Kindle. The essence of the commercial touts the relative readability of Kindle’s e-ink display in direct sunlight. Commentary (for example: here and […]
