Nielsen recently announced that the majority of teens now own smartphones. Fifty-eight percent of teens now own a smartphone – up from 36 percent in 2011. What is perhaps most interesting, is the strength of Android devices among this audience. According to the same data, 59 percent of teens adopting smartphones in the last three months have acquired an Android smartphone. That compares 33 percent for iOS.
The demand for “metrics” is increasing. At the same time,
Most technology companies are cognizant of how network effects influence
Dr. Shawn DuBravac is author of the New York Times Best Seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate, which explores how the world’s mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of business, healthcare, finance, transportation and culture.
