Kindle v. iPad: Value Positions, and Why Selling Hardware on Specs Alone is Dead

        On Monday Amazon premiered a new Kindle commercial during Good Morning America. The ad (above) portrays two individuals trying to read poolside – one on an iPad and one on the new Kindle.  The essence of the commercial touts the relative readability of Kindle’s e-ink display in direct sunlight.     Commentary (for example: here and…