An interview from a few months ago where Mark Addicks – chief marketing officer of General Mills – discusses the future of the cereal box. The line that caught my attention, “the wonderful world of packaging, a cereal box, which a lot of people love some of the most well read print material in the world will start to be platforms for all kinds of content.” As we move more fully to a world of digital data – what I refer to as the second digital decade – it is likely that we’ll see traditional distribution mechanisms – like a standard cereal box – become important platforms for the dissemination of digital data.
