No surprise we’ll see TV promotions this holiday season. TVs have been a key holiday tech category for several years. With volume down domestically in 2011 and concerns of macroeconomic-led weakness in Q4 the category is well positioned for promotions. More, inventory levels for other tech categories are low on a seasonal-basis.
But for further proof, check out Samsung’s recently quarterly report here. As you can see here from slide #12, the Q4 Outlook suggests strong promotional activities. Expect to see promotions especially pronounced for higher-end sets (3D, connected/smart, LED, and large-screen). Samsung states their goal in Q4 is to “outperform the market and enhance profitability through the peak season marketing and sales expansion of premium/localized models.”
