The Value of Freemium

Some facinating findings in some recently released data from Furry:

Games drive 75% of revenue among the top 100 grossing iOS apps and 65% of this revenue were generated from freemium games.

The average purchase from within free-to-play mobile game is $14

As the chart shows, 71% of all in-app transactions happing within freemium games are for amounts under $10, 16% are for spends between $10 to $20 and 13% are for amounts greater than $20.

Over half of the revenue from in-app purchases happening within freemium games are coming from purchases in excess of $20.

By the end of 2011, Flurry estimates that total U.S. iOS and Android game revenue will surpass $1 billion

 

Related

Is it getting easier or more difficult to monetize content?

Some are predicting store traffic will fall (again) this year.

Apple released quarterly results for their fiscal third quarter yesterday.