The Value of Freemium

Some facinating findings in some recently released data from Furry:

Games drive 75% of revenue among the top 100 grossing iOS apps and 65% of this revenue were generated from freemium games.

The average purchase from within free-to-play mobile game is $14

As the chart shows, 71% of all in-app transactions happing within freemium games are for amounts under $10, 16% are for spends between $10 to $20 and 13% are for amounts greater than $20.

Over half of the revenue from in-app purchases happening within freemium games are coming from purchases in excess of $20.

By the end of 2011, Flurry estimates that total U.S. iOS and Android game revenue will surpass $1 billion

 

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