the futurist’s dilemma

Kevin Kelly has a great note on the futurist’s dilemma:

Any believable prediction will be wrong. Any correct prediction will be unbelievable. Either way, a futurist can’t win. He is either dismissed or wrong. Except if he hits that razor’s edge between the two realms, right on the cusp between plausibility and fantasy, where it is almost true in the improbable future. This is the sweet spot that science fiction authors aim for. Occasionally one hits it.

 

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A recent NRF study shows about 12.7 percent of consumers

Came across an older article from the McKinsey Quarterly on