Hulu v. NetFlix

Data from Nielsen on Hulu and NetFlix users (here and here). Not too many surprises though I was surprised by this:

half of all Netflix users connect via a game console (Wii, PS3 or Xbox Live)

 

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For the last three years, the dominant mental model of

Last week, ShopperTrak was the first out of the gate

“87 percent of seniors age 65 and older, and 71