Lack of Paid TV Subscription Doesn’t Suggest Online Video is Sufficient…yet

Leichtman Research Group published a recent study showing eight percent of households who subscribe to broadband don’t subscribe to paid television services.  But within this eight percent of broadband-only homes, only five percent said they do not subscribe to a multichannel video service because they get all of the video they want on the Internet or in other ways.  Two percent of these households did specifically mentioned Netflix as a reason for not subscribing to a multichannel video service. A large percentage (28 percent) cited cost and 26 percent claimed they didn’t watch much TV. Read more here.

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