A recent study by Retrevo found 43% of smartphone owners have installed and used a retailer’s app, but only 14% of those who installed them say the app helped them buy something.
A recent study by the NRF found similiar results, “Among smartphone owners, nearly one-third (31 percent) will research products and/or compare prices, 14.1 percent will purchase products, 17.3 percent will redeem coupons, and 15.6 percent will use apps to research or purchase items this holiday season.”
eBay is expecting mobile to play a large role this Holiday season. eBay’s CEO John Donahoe recently said, “I think you’ll see a mobile commerce Christmas, which is on the way to a completely blended commerce world.”
No surprise, tablet owners are the most active mobile devices when it comes to mCommerce.
