NPD is reporting 85 percent of U.S. consumers say price will be an extremely important/important factor in deciding where to shop in the near future. This is consistent with CEA research that continuously finds price and feature set are the two primary factors influencing purchasing decisions. While other factors – notably environmental-related factors like use of recycled materials or energy consumption – have increased over time, price and feature set remain the top two factors driving purchasing decisions.
Related
Unless you were somehow seemingly off the grid earlier this
An all-digital world accelerates commerce. As “things” become digital or
While this article by Randall Stross doesn’t mention exact correlations,
