Price – Still the Driving Factor for Purchases

NPD is reporting  85 percent of U.S. consumers say price will be an extremely important/important factor in deciding where to shop in the near future.  This is consistent with CEA research that continuously finds price and feature set are the two primary factors influencing purchasing decisions. While other factors – notably environmental-related factors like use of recycled materials or energy consumption – have increased over time, price and feature set remain the top two factors driving purchasing decisions.