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Adoption Cycle v. Upgrade Cycle

Often I see individuals talking and writing about adoption cycles

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A clean, minimalist graphic showing a single drop creating a small, perfect ripple in calm water. From that first ripple, a much larger, powerful, and stylized wave is shown growing and expanding outwards, symbolizing the concept of scaling disruption. The color palette is modern and professional, using blues and grays.

Scaling Disruption: How Innovations Go from Niche to Mainstream

On my flight over to Helsinki, I read the December

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The Fat Part of the Digital Data Adoption Curve

I’ve written in the past how adoption always follows an

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