Google turned me on to some interesting insights culled from Google Trends (formerly Insights for Search). Here is indexed search volume for iPhone 5:
You can see searches for “iPhone 5” relative to all other search activity ramp heading towards the launch, peak near the launch, and then trail down relatively quickly.
Conversely, here is similar data for the Samsung Galaxy S3.
As you can see, searches for “Samsung Galaxy S3” has continued to rise overtime. What’s perhaps most interesting – searches have risen since the launch of the iPhone 5. Perhaps these help explain this phenomenon:
http://youtu.be/ZKh68YfQYkE
