The NYTimes reported LG will be offering ads on their SmartTV platform. A clear sign that search and navigation are where the value lies when it comes to connected TVs.
An increasing number of devices are becoming connected. CEA estimates
Second screen is today’s Wild West. It’s a nascent market
Dr. Shawn DuBravac is author of the New York Times Best Seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate, which explores how the world’s mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of business, healthcare, finance, transportation and culture.
