Back in January I wrote that Apple’s AirPlay would drive a renaissance for audio. Networked audio solutions have been building slowly to a crescendo I believe plays out over the next 24 months. Of course companies like Sonos and Logitech with their Squeezebox suite of devices left important early footprints while defining the market for networked audio solutions. Several years ago I spoke with the guys at BridgeCo (who’s JukeBlox Connectivity platform now enables Apple AirPlay) and could see the potential of network audio solutions.
Today several pieces have come together to make 2011 the year I expect to see networked audio move into the mainstream. First, television sales are declining which will free dollars that can be spent on other tech categories (like audio). This development started in 2010 and will continue for at-least the next 4 years. At the same time consumers are maintaining their historically high levels of spending on technology relative to other durable goods. After spending a decade plus updating and upgrading video in their homes, consumers are starting to look at audio – something I’ve expected to see for the past several years, but is now just materializing. More, the strong growth in portable products like tablets and smartphones is creating the network effects that will ultimately power this ecosystem.