Holiday 2012: Part XI – What One Can Learn From Promtional Email
For my earlier holiday expectations see the following posts:
Holiday 2012: Part I
Holiday 2012: Part II
Holiday 2012: Part III
Holiday 2012: Part IV
Holiday 2012: Part V
Holiday 2012: Part VI
Holiday 2012: Part VII
Holiday 2012: Part VIII
Holiday 2012: Part IX
Holiday 2012: Part X
We’ve seen Black Friday evolve in several ways in 2012. As I’ve written about elsewhere, Black Friday has gotten longer in several ways. First, stores have moved their opening hour forward. But stores have also expanded their Black Friday promotions in several other ways – many of which have to do with the timing of their promotional releases. As retailers have started previewing their official Black Friday circulars in advance, they’ve had to adjust other elements of their promotional cycle. This year promotions and marketing pieces were especially pronounced. I think it is instructive to review promotional emails in sequence. here’s a week of analysis:…