The NYTimes reported LG will be offering ads on their SmartTV platform. A clear sign that search and navigation are where the value lies when it comes to connected TVs.
Second screen is today’s Wild West. It’s a nascent market
Dr. Shawn DuBravac is author of the New York Times Best Seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate, which explores how the world’s mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of business, healthcare, finance, transportation and culture.
