Toys“R”Us Picks-up Kindle

At the end of the month, Toys“R”Us will begin selling Amazon’s Kindle (see Retailing Today, Mashable, Reuters, LA Times). This is a natural extention of its existing non-Amazon retail strategy (which already includes Target, Best Buy, RadioShack and AT&T stores). More importantly, I think it targets an important segment of the population primed for an e-reader experience but who haven’t had the chance to express that interest.

Related

A few thoughts on retail: Black Friday has Moved to

Yesterday I was Los Angeles to participate in an event

Earlier this week I spoke at an event looking at