At the end of the month, Toys“R”Us will begin selling Amazon’s Kindle (see Retailing Today, Mashable, Reuters, LA Times). This is a natural extention of its existing non-Amazon retail strategy (which already includes Target, Best Buy, RadioShack and AT&T stores). More importantly, I think it targets an important segment of the population primed for an e-reader experience but who haven’t had the chance to express that interest.
Related
Membership models in retail are no longer experiments. They’re shaping
Here’s my annual tech rendition of ‘Twas the Night Before
Some are predicting store traffic will fall (again) this year.