Visa unveiled a $100 million venture fund dedicated to generative AI startups, marking its entry into a rapidly growing sector that has attracted numerous investors this year. “While much of generative AI so far has been focused on tasks and content creation, this technology… will also meaningfully change commerce in ways we need to understand,” noted Jack Forestell, Visa’s Chief Product and Strategy Officer. The move underscores Visa’s commitment to staying at the forefront of technological advancements and its belief in the transformative potential of generative AI in the commerce landscape.
