What You Don’t See at Checkout: The Hidden Fight to Keep Prices Down

In March, Best Buy said 55% of their product costs came from China.

Today? It’s down to 30-35%.

What happened?

Manufacturers re-routed supply chains. Retailers adjusted assortments. Executives got scrappy.

Why?

Tariffs of course. Tariffs are adding 20% to 30% on many core electronics.

But here’s the twist: at Best Buy the costs getting passed to customers are lower than the tariffs.

Behind the scenes, companies are fighting to keep products affordable.

No fanfare. No headlines. Just war rooms, spreadsheets, and strategy.

The lesson?
The impact of tariffs doesn’t just vanish.
It’s wrestled into submission, quietly, by people you’ll never hear about.