Using Events to Drive Retail Traffic

BestBuy is apparently holding iPad supply so they will presumably have enough supply on stock and in the stores for an “upcoming event.” This highlights the delicate nature of retailing today.  Physical media is no longer the traffic driver it once was, but today’s traffic drivers aren’t providing the margin that retailers need so events have become the focus to drive traffic (think Black Friday, CyberMonday, etc). More to follow on this topic.

Related

Earlier this week I spoke at an event looking at

Each Tuesday, I’ll post interesting infographics I’ve come across: Here

The dust has settled. The results tallied. Black Friday, CyberMonday,