BestBuy is apparently holding iPad supply so they will presumably have enough supply on stock and in the stores for an “upcoming event.” This highlights the delicate nature of retailing today. Physical media is no longer the traffic driver it once was, but today’s traffic drivers aren’t providing the margin that retailers need so events have become the focus to drive traffic (think Black Friday, CyberMonday, etc). More to follow on this topic.
Using Events to Drive Retail Traffic
- By: Dr. Shawn DuBravac
- Blog, current events, nature of technology, retail
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Over the weekend I read William Langewiesche’s recent book Fly